Ulm celebrates exciting tent season: 70,000 visitors cheer!

Ulm celebrates exciting tent season: 70,000 visitors cheer!

Ulm, Deutschland - The 37th season of the Ulm Zelt is coming to an end and has achieved an impressive pretense of visitor this year. With around 70,000 guests, the event is significantly more successful than in the rainy European 2024 EM summer, when only 57,000 visitors were welcomed. But behind the scenes the tent makers struggle with some challenges. At a press conference, Adrian Büsselmann emphasizes the mixed feedback on the ticket order, which cloud the mood a bit. A visitor had expressed her dissatisfaction in a Google review, but withdrew her negative assessment after the event and praised the good atmosphere in the tent. This reflects the general positive feedback, as ulmerzelt.de emphasizes, which the Ulm tent describe as organized and comfortably describe and highlight the high quality of the music performances.

The gastronomy of the Ulm Zelts had a more due start at the beginning of the season due to the more mixed weather. Nevertheless, the sales figures were able to improve and the mood among the guests got better. Robbi Freudigmann, who reported a total of 130 volunteers and their 26,000 working hours, announced a positive overall result for the season. In addition, twelve out of 36 evening events were sold out. Cordula Baier describes the concert of the band "Grandstadt whisper" as particularly successful.

The challenge with the target group

A big topic remains the reaching of the 20- to 25 year olds as a target group. This age group seems to inspire and has a negative impact on the number of visitors. The concert of the indie band "Zimmer90" was poorly visited, for example, and shows that there is still potential for improvement. Ulrich Rettinger expressed concerns about this, while the organizers consider how they can better address this young target group.

Despite all of this, the anticipation for the coming season is already noticeable. The 38th season of the Ulm Zelts, which will take place from May 20 to July 4, 2024, already promises great. It is to be hoped that the promising plans and the positive experiences of recent years can be carried into the next event.

A look at the large event landscape

In a broader context, it can be seen that Germany is not only strong in the area of ​​cultural events. The number of international business trips to Germany rose by 7.7 % to 11.9 million in 2024. This positive development in the Business Travel segment supports growth in the event industry, which has a decline of only 9 % compared to 2019. As reports gcb.de, Germany is viewed by international participants as a top destination.

With an increase in on-site participation in events and growing interest, especially international guests, the future of the event industry in Germany remains very promising. However, the nebulous challenge of promoting recent participation will continue to gain in importance. After all, it is important to not only win the hearts of the older generation, but also to inspire the young, dynamic clientele for the versatile events and cultural highlights. The success of the Ulm tent could play an important role here.