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GALERIA and TSV 1860 Munich: New partnership for sport and fan culture!
GALERIA becomes a premium partner of TSV 1860 Munich to promote the fan scene and enthusiasm for sports in the city.
GALERIA and TSV 1860 Munich: New partnership for sport and fan culture!
A breath of fresh air is blowing through the Munich sports and retail landscape: TSV 1860 Munich has restarted a promising partnership with GALERIA. With the signing of this collaboration, GALERIA will now act as the traditional club's premium partner. This is reported by tsv1860.de, and big things are coming.
Thomas Seybold, the first branch manager of GALERIA at Marienplatz, emphasizes how important TSV 1860 is for Munich. Collaboration is not just a business move; it aims to promote Munich's rich tradition and values. GALERIA has four central department stores in the city and plans to actively support the preservation of fan culture and strengthen enthusiasm for the sport.
Values and tradition in focus
“We see the cooperation as a real stroke of luck,” says Dr. Christian Werner, Managing Director of TSV 1860. This partnership offers the opportunity to intensify the connection between retail and the fan base. GALERIA is not only an integral part of Munich's retail sector, but is also located on Germany's most popular shopping street, Marienplatz, with a wide range of products that delight the Munich population.
Details on the exact structure of this partnership will be announced shortly. Both sides agree: cooperation could make a significant contribution to strengthening the association and the community.
Commitment to the boys
In this context, this should also be the case Munich fan project be mentioned. This project is an important contact point for teenagers and young adults up to the age of 27 who are fans of FC Bayern Munich and TSV 1860.
The goals of the fan project focus on promoting a peaceful sports culture and mediating between football-loving young people and various institutions. Numerous offers such as street work, individual case assistance and social group work are provided in order to strengthen the fans' self-organization.
With a fan home for TSV 1860 supporters and an office in Fröttmaning, the project ensures that the fans' voice is heard. It also creates important connections with clubs, law enforcement, media and the public.
The connection between GALERIA and TSV 1860 not only makes the fans' hearts beat faster, but also shows how local retail and the sports club can move forward together into the future. At a time when the tradition and culture of football are more important than ever, this could be the beginning of a great story.
Supporting each other makes the community strong - and that's exactly what seems to be within reach with this partnership.