H&M and Perfect Moment launch trendy après-ski collection!

H&M and Perfect Moment launch trendy après-ski collection!

In an exciting collaboration between H&M and luxury brand Perfect Moment, the Swedish fashion giant today presents a new collection that takes ski style to a new level. With a clear focus on functionality and trendy design, the collection offers a total of 28 pieces that are suitable for both sporting activities and relaxing afternoons by the fireplace.

The highlights of this “apres-ski capsule” are undoubtedly the eye-catching down jackets and the cozy knitwear. With the release there are several pieces that should not be missing from any well-stocked winter wardrobe. Among the designs described as “surprising and dynamic” by Perfect Moment founder Jane Gottschalk are a burgundy hooded puffer jacket and a black and white puffer jacket. Not only are these jackets water-repellent, they're also perfect for cold days, so you'll feel comfortable on the slopes as well as during après-ski. The price of the black and white puffer jacket is 249 euros, making it a stylish investment for fashion-conscious winter lovers, as ANDC reports.

Functionality meets style

The collection offers a wide range of products, including trousers, sweaters, boots and accessories, designed with a clear “chalet-to-city” approach. This approach allows the items to be worn not only in the snow, but also in the city. Ann-Sofie Johansson, creative consultant at H&M, describes the collection as “glamorous and casual at the same time” – perfect for Scandinavian winter fashion, which is now successfully finding its way into this country. It is emphasized that the mix-and-match approach of the collection invites you to create new styles and express yourself.

The design team placed emphasis on high-quality materials, including faux fur, leather, lurex knits, merino wool and cashmere blends. The collection's color palette includes elegant tones such as burgundy, black, white, silver and ice blue, which represent winter sophistication. Based on Perfect Moment's iconic logo, the North Star, the bold prints transform classic silhouettes into something truly special. Combined with accessories such as oversized wool and mohair scarves, hats with pompoms and stylish wraparound sunglasses, you can perfectly prepare for the coming winter.

Available in stores now

As of today, the H&M x Perfect Moment collection is available in stores and on hm.com, so fashion-conscious winter sports enthusiasts can immediately try their luck on the slopes and in the ski huts. The combination of technical warmth, comfort and stylish design not only meets the needs of many, but also leaves room for individual styling. The collection has the potential to become a must-have for the upcoming winter and brings “après-ski” style straight into the wardrobes of Munich winter fans, as Apart Style highlights.

Welcome to the world of H&M and Perfect Moment - where winter is redefined!