Suche
Mein Konto
Munich achieves record profits: 100 million euros through mega trade fairs!
Munich is celebrating record profits in 2025 thanks to high visitor numbers at trade fairs such as Bauma and IAA, with significant investments in the region.
Munich achieves record profits: 100 million euros through mega trade fairs!
The Munich trade fair achieved an impressive record profit in 2025, achieving its best result since it was founded over 60 years ago. The net profit of the trade fair company and its international investments is estimated at an impressive 100 million euros. These figures are particularly remarkable when you consider that around 2.5 million trade fair visitors came to Munich in the year that ended, with around 600,000 people flocking to the Bauma construction machinery exhibition alone and around 500,000 visitors to the IAA motor show. This immense number of visitors spent an estimated five billion euros, which not only benefits the exhibitors but also the regional economy, as around 80 percent of this spending stays in Munich and Bavaria. The Süddeutsche Zeitung reports that the coming year 2026 is set to be a “normal trade fair year” where the largest events will not take place.
What are the reasons behind this record? The excellent figures are primarily due to the well-thought-out calendar of events, in which major events such as Bauma, which takes place every three years, and the IAA, which takes place every two years, play a central role. In recent years, however, the importance of foreign business has increased significantly. The economic challenges in Germany and the declining role of Europe mean that the trade fair company is dependent on foreign guests to compensate for the decline in domestic exhibitors and visitors.
A look at 2025 and the future
A “mega trade fair year” is planned for 2025, with eight of twelve world-leading trade fairs and around 80 guest events in Munich. In addition, investments will be made in site development, covering numerous areas, from new bridges to technical renovations to energy-efficient projects, into which a total of around 10 million euros will flow. The Munich Trade Fair plans to focus on growth markets in North America, Southeast Asia and the Middle East in the coming years.
The trade fair industry in Germany as a whole is showing slight signs of recovery after the difficult Corona years. Despite ongoing challenges caused by inflation and increased costs for energy and services, the industry's plans are optimistic. Almost all companies that took part in trade fairs in 2022/2023 intend to remain active in the coming years. Loud Statista 166 national trade fairs were already counted in 2023, which shows that the industry is slowly getting back on its feet.
Overall, it is clear that the Munich trade fair not only acts as an important economic factor for the region, but is also becoming increasingly important as a global player in the international trade fair landscape. Hopefully the positive developments will continue in the coming years.