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Future of mobility: Avatr presents emotional vision car in Munich
Avatr presents the vision car Xpectra at the IAA 2025 in Munich, emphasizing emotional mobility and modern design.
Future of mobility: Avatr presents emotional vision car in Munich
A real eye-catcher was presented at the IAA Mobility 2025 in Munich: the AVATR VISION XPECTRA celebrated its world premiere on September 9th in the Open Space at Königsplatz. The innovative approach of the AVATR brand promises a revolution in high-quality mobility and is under the motto “Emotive Luxury”. elektorauto-news.net reports that the vehicle focuses on an emotional connection between people and cars. “For us, mobility is more than just a means of transportation; it is a relationship,” emphasized Nader Faghihzadeh, Chief Design Officer of AVATR.
The VISION XPECTRA should not only impress with its external design, but also with its internal value. With a clean, sculptural design and warm materials, the vehicle creates an inviting atmosphere. The intelligent technology, including smart sensors and an adaptive lighting architecture, ensures that the VISION XPECTRA reacts dynamically to its surroundings. “We don’t just want to offer a product, but an “emotive companion” that supports and adapts to the user,” explained Faghihzadeh during the presentation. businesmole.com
The emotional design philosophy
The design focuses on three central pillars: “Bold Confidence”, “Vibrant Individuality” and “Harmony with a Twist”. These elements are intended to create an “energy force” that breathes life into the vehicle. The heart of the vehicle, the vortex, acts as an interactive interface that combines light and movement in an impressive way. Faghihzadeh noted that the selection of materials is not only technically oriented but also appeals to users' emotions.
AVATR is aimed primarily at “New Era Pioneers”, people who want to balance technology and personal expression. The company supports this vision with its global design center in Munich, which serves as a creative platform for innovative vehicle developments and aims to redefine the relationship between people and vehicles. elektroauto-news.net
More models at the IAA
In addition to the VISION XPECTRA, other models such as the AVATR 06, AVATR 07, AVATR 11 Royal Edition and AVATR 012 were also presented at the trade fair. Each of these models reflects the “Emotive Luxury” promised by AVATR in its own way. This trade fair represents an important step for AVATR towards European market strategies and shows the company's commitment to promoting high-quality electromobility.
Overall, AVATR's presentation attracts numerous interested parties who are enthusiastic about the future development of mobility. “We have a good knack for design and emotion,” concluded Faghihzadeh, and it remains to be seen how the market will react to this fresh approach.