Messe Munich cheered: record sales and international success 2025!

Messe Munich cheered: record sales and international success 2025!

The Munich Mass, which has established itself as a leading trade fair organizer worldwide and is now taking sixth place among the largest trade fair companies, can look back on an extremely successful year 2024. Despite a global withdrawal in retail, the responsible record sales and results recorded. With a turnover of impressive 488 million euros and an annual result of 70 million euros, the trade fair set new standards, as the Süddeutsche Zeitung . Half of this success is distributed to the main shareholders, the Free State of Bavaria and the state capital of Munich.

In 2024 alone, 16 self-events and 93 guest events were carried out at the Munich exhibition center, which attracted a total of around 1.3 million visitors to Munich-Riem. Particularly noteworthy are the ten concerts of Adele, which attracted 730,000 fans and have provided an economic benefit of about half a billion euros. The purchasing power effect of these events was a remarkable 3.4 billion euros, which particularly favored the hotel industry, gastronomy and the taxi business.

international presence and outlook on 2025

The Munich Mass is optimistic about 2025, because the signs stand for again again. Preliminary projections show group sales of 530 million euros and an EBITDA of over 130 million euros. In the headquarters in Munich, the figures are likely to achieve around 330 million euros in sales, 60 million euros EBITDA and an annual result of around eight million euros, such as the press release of the Munich unveiled.

A total of eight world leading fairs in Munich are planned for 2025. Messe Munich expects 2.5 million visitors and sales of over 500 million euros, a result that could drastically increase the detour tability to five billion euros. Important events in Munich, such as construction in January, Bauma in April and the IAA Mobility in September, are on the program. In order to accommodate the IAA Mobility in future 2027, 2029 and 2031, Messe Munich is planning an application.

worldwide expansion and market entries

The international activities of the Munich trade fair are wide. 47 events were able to attract around 1.2 million guests abroad, with the Chinese market standing out - almost a million visitors to Shanghai can be seen here. The proportion of foreign sales is currently 34 percent, and foreign exhibitors already represent over 60 percent of the companies involved in the fair. According to information from auma , German companies have a strong interest in trade fairs abroad, which underlines the relevance of the International Presence of Munich.

In addition, the subsidiary in India will report success because it was able to double its sales compared to the previous year. Messe Munich is also planning market entries in the USA with the Analytica USA in Columbus and the Transport Logistic Americas in Miami as well as first steps for IFAT for IFAT in Saudi Arabia in January 2026 and the Expo Real in Singapore in June 2026. The idea of ​​transferring proven trade fair concepts from Germany to other countries remains still Munich.

With these promising developments and a committed team in the back, the Munich Mass will continue to profile itself as an important player in the global trade fair business. The year 2025 is by no means boring - on the contrary, it promises to be a mega year with numerous options!