Messe München celebrates: record sales and international success in 2025!

Messe München celebrates: record sales and international success in 2025!

Messe München, which has established itself as a leading trade fair organizer worldwide and is now in sixth place among the largest trade fair companies, can look back on an extremely successful year in 2024. Despite a global retreat in trade, those responsible recorded record sales and results. With sales of an impressive 488 million euros and an annual result of 70 million euros, the trade fair set new standards South German newspaper reported. Half of this success will be distributed to the main shareholders, the Free State of Bavaria and the state capital Munich.

In 2024, 16 in-house events and 93 guest events were held at the Munich exhibition center alone, which attracted a total of around 1.3 million visitors to Munich-Riem. Particularly noteworthy are Adele's ten concerts, which attracted 730,000 fans and generated an economic benefit of around half a billion euros. The purchasing power effect of these events was a remarkable 3.4 billion euros, which primarily benefited the hotel, catering and taxi industries.

International presence and outlook for 2025

Messe München is optimistic for 2025 because the signs are good for new records. Preliminary projections show group sales of 530 million euros and an Ebitda of over 130 million euros. At the headquarters in Munich, the figures are expected to reach around 330 million euros in sales, 60 million euros in Ebitda and an annual result of around eight million euros Press release from Messe Munich revealed.

A total of eight leading world trade fairs are planned for Munich in 2025. Messe München expects 2.5 million visitors and sales of over 500 million euros, a result that could drastically increase the indirect profitability to five billion euros. Important events in Munich, such as BAU in January, bauma in April and the IAA MOBILITY in September, are on the program. In order to host the IAA MOBILITY in future years, specifically 2027, 2029 and 2031, Messe München is planning to apply.

Worldwide expansion and market entries

The international activities of Messe München are broadly diversified. 47 events abroad attracted around 1.2 million guests, with the Chinese market standing out - there were almost a million visitors to Shanghai. The share of foreign sales is currently 34 percent, and foreign exhibitors already make up over 60 percent of the companies taking part in the trade fair. According to information from AUMA, German companies have a strong interest in trade fairs abroad, which underlines the relevance of Messe München's international presence.

In addition, the subsidiary in India will report successes as it was able to double its sales compared to the previous year. Messe München is also planning market entries in the USA with Analytica USA in Columbus and Transport Logistic Americas in Miami as well as the first steps for Ifat in Saudi Arabia in January 2026 and Expo Real in Singapore in June 2026. The idea of ​​transferring proven trade fair concepts from Germany to other countries remains a central part of Messe München's strategy.

With these promising developments and a committed team behind it, Messe München will continue to profile itself as an important player in the global trade fair business in the future. The year 2025 will by no means be boring – on the contrary, it promises to be a mega year with numerous opportunities!