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Mega cookie hype: queue in front of the new Cookie Couture in Riem!
In Riem, Munich, customers wait for hours for Cookie Couture's delicious cookies, which are artistic and freshly baked.
Mega cookie hype: queue in front of the new Cookie Couture in Riem!
“Cookie Couture” opened its doors in the Riem-Arcaden in Munich on August 12, 2025 and has been causing a stir ever since. The queue in front of the store is getting longer every day as customers are not afraid to wait up to an hour to try the popular cookies. Even on weekdays, up to 40 people line up at 1 p.m., mostly young women and girls who are drawn to the artfully decorated treats. These consist of a mix of well-known and creative varieties, including popular cookies such as Lava Cake, Pink Pistachio, Citrus Love and Donauwelle, all of which are freshly baked and refined with elaborate toppings. tz.de reports that the business has generated a real hype not only because of the unusual recipes, but also because of the operators' effective social media campaigns.
The exciting combination of American cookies, French patisserie and German craftsmanship has characterized “Cookie Couture” since its founding in Cologne in 2023, where the first branch opened. Since then, the concept has proven successful. The success is so overwhelming that over 20 new branches are already planned, including in other European countries. Getting started in the world of cookies doesn't have to be expensive: a single cookie costs from 3.90 euros; Prices for a box start at 18.80 euros.
A concept that inspires
The concept of “Cookie Couture” can be summed up simply: exquisite cookies presented in glass cases and an assortment that changes every few weeks. Anyone who wanders through the branch will immediately notice the multitude of creations. Popular varieties include the Chocolate Pretzel, a brownie cookie with dark chocolate and salted pretzels, or the refreshing Strawberry Mojito - as well as the classic cookies such as Chocolate Chip. tonight.de emphasizes that the cookies have a juicy core and are decorated with artistic frosting, which rounds off the taste experience.
However, the secret of the new biscuit factory's success goes far beyond the black eye of the products. A survey by Mintel shows that a quarter of Germans have been consuming more sweets since lockdown and are looking for new tastes and exciting textures. The cookie market in Germany is experiencing a trend that also influences the Cookie Couture offering. Novelty and creativity are evident in various combinations, be it ruby chocolate in cookies or functional cookie variants with additional vitamins. mintel.com also points to the increasing enjoyment of vegan and energy-giving cookies, which reflects a modern awareness of food.
Overall, “Cookie Couture” has become a term in the Munich area that triggers anticipation and curiosity. The location in the Riem-Arcaden is ideal, and while the competition in the baked goods sector is also not sleeping, it is clear that a brand new chapter in the biscuit business has been opened here. Anyone who looks at the scenery around the biscuit counter quickly realizes: There's something going on!